What is Traditional marketing?

1. Introduction

Traditional marketing is the old-fashioned approach to traditional marketing, which includes print, radio, and television. As you can imagine, this is still very popular with many companies.
Digital marketing is where people are more involved in your marketing messages. They actively interact with your company through social media (for example, Facebook and Twitter), search engines (Google), or website content. Social media allows you to reach more people at a faster rate than traditional media platforms like television.
Traditional digital marketers can go hunting for audiences through search engines like Google, but the time it takes to do so can be limited, depending on how competitive the market is for keywords you are targeting. If there are few competitors in your niche, it’s likely that you will not have to spend too much time trying to find people who may be searching for what you want them to find. However, if there are many competitors (as with most areas of life), then advertising on Google searches can take a significant amount of time and effort.
Search engine optimization (SEO) is basically using keywords in your web pages or web sites that help customers find what they’re looking for in specific places – such as what they’re looking for when they type “baby stroller” into a search engine like Google or Bing).
The reward from digital marketing goes up when there are more results from the same search query (“baby stroller” vs “baby strollers”, for example). Traditional digital marketers cannot leverage this benefit because their ads cannot be seen by a user who has not been specifically targeted by them via their ad campaigns.

2. The main media difference

Traditional media is a medium through which an audience encounters a marketing message. It is typically perceived as being more valuable than digital media. Digital media can be used for different purposes than traditional media and is favored by some marketers. At its core, it is still a communication channel, but instead of having to go to the traditional channels like magazines or newspapers, it can be accessed on the web, social networks or mobile phones.
The main difference between traditional marketing and digital marketing is that in traditional marketing, audiences are exposed to your brand through traditional media channels (such as print magazines) but when they encounter your brand on the web or in social networks, they may not see your brand as prominently as they would in a traditional medium.
In contrast to traditional marketing where an audience perceives your message and experience with your brand as being more valuable than the alternative methods (i.e. social media or mobile devices), digital marketing represents a shift towards the digital medium where an audience encounters your brand as less valuable than alternatives.  They may not see it as relevant enough to use it for their needs (i.e. mobile devices).
However, there are some advantages to using digital marketing over its traditional counterpart:
You can reach people way more quickly and efficiently since you don’t have any physical presence (or advertising budget) . You don’t have to worry about advertising all over town nor do you have to spend money on paper advertising (which can take years). Rather than buying ads in magazines or newspapers which may not get read by everyone who is interested in what you do (depending on how long it takes between when you publish them and when they appear), you enjoy immediate exposure;
You don’t have travel costs associated with it – since people are accessing you from their own homes/office/mobile phones rather than going out of their way;
You can monetize part of your advertisement without having to invest a lot of money on paper ads (it works similar to paid search – where advertisers pay per clicks compared with Google Adwords where advertisers pay only for impressions).
Since people who use digital media will never read your advertisement anyway;
It’s easier for brands to interact with customers because fewer distractions exist and therefore consumers are more likely tolerate messages from brands that come from trusted sources like relationships related websites rather than random sites/people not known for giving useful information and advice;
Traditional media also has its positive points:

3. Why There is existence of Traditional Marketing.

By now you’ve heard me talking about the importance of influencers in marketing, and how having many influencers on your team can help you to achieve your goals.
However, there is a big difference between having many influencers and having many followers.
Traditional marketing focuses on getting exposure to the right audience via media outlets that are likely to be read by the right group of people; in terms of demographic. The number of followers on social media is only as important as their reach through traditional media channels. Groups such as Facebook, Twitter, Tumblr and Instagram are designed for a specific audience segment, which is why they have dedicated audiences for each purpose.
Traditional marketing systems focus mainly on attracting individuals from a particular demographic using traditional methods such as paid advertising and direct mail. In contrast, digital marketing systems focus mainly on attracting individuals from a particular demographic using digital methods such as blogs and social media platforms that attract thousands of people every day.
With this in mind, it’s not surprising that the two are often perceived differently by different audiences. Traditional methods are often used by businesses to show off their products or services while digital methods are used by businesses to show off their professionalism and brand image through personality interviews or short videos (such as YouTube videos). Often when I talk about digital marketing versus traditional marketing, I get asked which one I prefer: traditional or digital marketing? The answer depends on what you want out of your business or your individual business.
When you’re just starting out with your business or even with an already established one where you want to expand its reach at first, perhaps you would like to use traditional media channels like print newspapers and magazines where everyone can see what you do (and read it), whereas if you want your company name to be referred to more than just by those who know about it (i.e., where it’s important that people remember your brand name instead), perhaps then digital will be best for ads in online news sites (i.e., social networks), online video sites (i.e., YouTube) or other places where there is little competition for attention so that your brand can stand out among others (i.e., Facebook).

4. Costing of Traditional Marketing.

Traditional marketing is a lot less expensive than digital marketing. Yet when it comes to understanding the cost of traditional and digital marketing, there are some important parameters that you need to keep in mind.
First, there is the question of who pays for the cost of traditional marketing versus digital marketing. The answer here depends on what channel you use for your marketing messages. Traditional media like magazines and newspapers are paid for by publishers, whereas online ads are paid for by advertisers through direct sales or through search engines.
If you use search engines such as Google, Bing or Yahoo!, then the advertisements you place in these engines are paid for through Direct Sales – both by advertisers and by Google/Yahoo!.
Secondly, there is the question of “how many visitors”. In other words, how many people do you want to target? The answer here depends on what type of audience you want to target and on how well your message will be received. If your audience is mainly younger males or females who are active internet users with a high level of completion (i.e., those who log in to their websites at least once a month), then targeting them may make better sense than targeting older audiences because they come more frequently to your sites and read your content more often (which means they will be more likely to see your ads).
Moreover, if it’s more likely that about half of all users have yet never been exposed to mobile advertising, then targeting them would make much better sense than targeting older audiences (because this group may not be very computer-savvy) because these groups tend not to be very active internet users (they spend less time on their computers).

5. Comparison between Traditional Marketing vs Digital Marketing

This is a simple marketing questionnaire you can use to compare the advantages and disadvantages of traditional marketing and digital marketing. The form is available for download here .

6. Conclusion

Traditional marketing is the usage of traditional media, such as newspapers and magazines, to communicate with your audience. Traditional marketing also involves the creation of a brand or a product that is appealing to the target audience.
Digital marketing is the usage of digital media like websites and social media to communicate with your audience. Digital marketing involves creating products or services that are attractive to an audience who are on-line and may be interested in buying them.
Many companies use both traditional and digital media for their marketing efforts. These include Apple, which uses traditional media for its marketing efforts and digital for its website, while using social media and other digital methods for their website’s content shares and user engagement.

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