Introduction to Chose Social Media Platform for your business
Instagram is the photo-sharing platform that has been around since the early days of mobile phones. It has exploded in popularity over the past couple of years with users posting and liking photos on a daily basis. Instagram has become an extremely popular platform among businesses and marketers. It’s easy to set up, and you don’t need any technical knowledge to use it. You can find your own content to share or copy their content, such as their ‘Filters’ feature. It’s a great platform for entrepreneurs who want to increase their reach, but also need quality content so that they can show off their work and learn from others on what works and what doesn’t.
2. Before You Start
Twitter is one of the most popular social media platforms on the planet. But it’s also a bit of a conundrum: Not only do people love Twitter, but they loathe it.
It’s no secret that Twitter is not very friendly to brands – and not only that, it’s not very friendly to marketers either. To really make use of Twitter as a marketing tool, you have to learn how to optimize your tweets for three primary audiences: your followers, your brand, and your competitors. I’ll go over the three main audience types and how you can optimize for each one.
First up is followers. There are two types of followers on Twitter – those who follow you (the “followers”) and those who follow your brand (the “tweeps”). Each type has its own pros and cons:
A Followers’ Advantage
Twitter provides an immediate interaction with your followers…
But if they start following other people…
They might not be useful supporters in the long run…
They also become a magnet for spammy tweets from other people…
You really want to keep them engaged!
So if you want to make sure that your brand gets promoted on Twitter effectively, you need to know how many followers it has in total (not just its direct audience). This will help determine the optimal number of tweets per follower – which can then be used in optimizing strategy from there. For example: let’s say a business has less than 1,000 followers but wants to target its direct audience on Twitter. If that business only follows 10 people (which is typically considered too few), then it will probably have far more spammy tweets coming at them than it needs. With 1,000 followers, however, you could potentially target 50% more potential customers with fewer messages in a day — boosting post-engagement metrics overall!Next up is brands. A brand comes in many different flavours – some are quite public while others are quite private; some are based online while others are based offsite; some are owned by big companies while others aren’t… Some brands even change over time! And any company can have multiple brands if they want! And so on and so forth… You need to think about all these different varieties of brands when optimizing strategy across all social media platforms – whether it’s Facebook or Instagram or LinkedIn or Pinterest or Twitter or
3. Social Media Strategy: What comes first?
It’s a little like walking down the street, and all of a sudden someone starts shouting, “No! You cannot walk here!” The person in front of you has just walked past a store and is about to open the door. You can’t go in front of him or her because there’s no point. You have to wait until they move on to the next person. But why are these people yelling at you?
They are trying to help you. They want you to follow their instructions so that you don’t get hurt. But it turns out that there isn’t a right way to walk down that street; it depends on what makes it easier for you as an individual, not what makes it easier for the person behind you. We need to do a better job helping our businesses figure out which social media platforms will be most helpful in their efforts to grow and reach their customers, while still respecting the freedom of our individual businesses and their customers.
3a) Identify Your Goals
- Review Which Social Media Platforms Will Give You the Right Exposure.
- Identify Your Goals.
- Review Which Social Media Platforms Will Give You the Right Exposure.
- Identify Your Goals.
- Analyze What Is Important to You.
- Analyze what’s important to you and choose a social media platform that you can use to achieve your goals.
3b) Choose your Platforms
The Rise of Instagram Instagram is an example of a social media platform that has risen to prominence in the last few years. Just like Facebook, it’s a centralized platform that helps people share photos and videos without having to worry about the quality of the image. But unlike Facebook, Instagram doesn’t stop at sharing pictures. It has become a destination for businesses to post promotional content and advertisements, which is why it’s becoming increasingly popular for brands to use Instagram for marketing purposes.
Instagram is easy-to-use, free (until now), and allows businesses to target potential customers based on age group, location, gender, and more specific demographics. This makes it a perfect platform for marketing campaigns that are targeted towards different audiences. The only downside is that users have to pay for ads if they want them to appear in their feed (which most users will do). Sometimes brands forget this fact and overcharge for ads. This can be seen in the case of Snap Inc., where the company simply forgot about its free service and started charging users $4.99 per photo when first launching its Snapchat-like photo app Instagram Stories in 2016.
4. Social Media Strategy: How to Get the Most Out of Each Platform
– The biggest mistake most brands make is to assume that a single platform will suffice for all communications. Many of the top brands in the world have found success with Facebook, Twitter, Instagram — even Pinterest! But while each of these platforms can be used effectively and appropriately, each has its own unique strength and weaknesses. There is no one-size-fits-all social media strategy…or at least none that’s right for everyone. The best advice I’ve ever received: “Use whatever works for you…but don’t try to use too many platforms at once. And don’t try to force your brand onto people who don’t want it…they just won’t buy it.”
4a) Facebook Marketing
If you are just starting out as a business owner, or if you’re not sure which social networks are right for your business, I have some advice on which platforms to use.
Of course, the right network for you will depend on the type of business you’re in. Some businesses need to get more face-to-face interaction with their customers — perhaps they want to do more live events where they can talk directly with users. Others want to build an online community that customers can come together and interact with each other.
In this post, I’ll be discussing what types of social media platforms that fit different business needs should be used!
Facebook is the number one social media platform for marketers and businesses today. We have a huge amount of data on Facebook users, so there is a ton of information about who likes what pages. This data can be valuable in deciding which marketing strategies are most effective (assuming you have enough data points!). In particular, Facebook is great for collecting target-specific data like phone numbers and mailing address information.
If your business is based on word of mouth marketing, then Twitter may be your best bet since it has real-time interaction between users and brands like shares and retweets. Be sure to learn how to optimize Twitter for your brand’s needs!
LinkedIn is another great platform for companies that need instant customer feedback from potential customers via instant messaging/chat or phone calls. Like Facebook, LinkedIn features real-time interaction by users with each other through instant messaging or chatrooms. However, it also features public profiles that make it easy for brands to reach out directly to their audience without having to go through their email system or contact us from at website. LinkedIn also has a robust knowledge base with keyword research tools and hashtags so brands can gain insight into the interest level in certain topics before starting a sales conversation with potential customers!
Behavioural Advertising Platforms
Behavioural advertising platforms such as Google AdWords allow companies to buy targeted consumer traffic specifically by targeting specific customer segments based on information they already know about them such as demographics or interests/demographics. For example, let’s say you own an online clothing store and want to sell the latest styles from designers like Diesel jeans or Calvin Klein underwear online but don’t want all your revenue coming from expensive e-commerce ads
You’ve probably heard of Twitter. Twitter is a microblogging platform where users can post short messages, called tweets, to a single audience. In other words, it’s like sending a text message to your friends and family that you don’t want them to see.
Since the platform is so popular and many people use Twitter for business purposes, I decided to dive into the platform and discover its potential for business marketing.
The first thing I did was read up on the basics of how Twitter works. Here are some of my favourite facts about this nifty social network:
1) It’s one of the most popular social networks in terms of usage; 2) Twitter is also one of the largest search engines; 3) Successful brands have used it to market their products; 4) They currently have more than 1 billion active users; 5) Their monthly active user (MAU) growth rate has continued since June 2012 at 17% per quarter; 6) Its revenue reached $1.2 billion in 2012, and 7) The average time spent on their site per user was 8 minutes in 2012.
As you can see from the above statistics, Twitter is not just a normal social medium — it’s basically a huge advertising platform that anyone can use for advertising purposes — with its massive user base and active feature set. With all this power comes great responsibility, however: The best part about working with Twitter? You don’t need an account! That’s right, you don’t even need an email address or phone number! All you need to do is create an account using your email address and password. This means that if you’re up for it, there’s no limit as to how much you can promote your products or services using this powerful marketing tool . . . provided that you’re willing to share everything with everyone (aka “make it public”).
Anyone can create an account with no limitations without any information required except your email address. Make sure to read this entire article before you make any online purchases or promotional offers! Above all else, have fun! Don’t forget: As tweeted by Seth Godin in his March 2013 TweetDeck interview, “Successful people don’t get things done by themselves.” To quote him again, “Successful people are finding new ways to make things happen by themselves.”
A colleague at work recently came to me with a question regarding his own LinkedIn marketing efforts, which he felt was lacking in quality. He wanted to know what we thought about using Instagram for his marketing efforts. This is a tricky question to answer, and it is one that I’d love to see your thoughts on. Here are the questions I’d like for you to consider.
1. Do you have an objective for your marketing efforts?
If so, then you have a good foundation from which to start. But if not, I would suggest that you first think about the two ends of the spectrum: What will your business be used for? And how much do you want people to trust and believe in your brand? If you want people to trust and believe in your brand, then social media should be the platform that you use…
2. Does your target audience already use social media platforms like Facebook or Instagram?
If so, then it’s reasonable to assume that they already know how they work and what they can do with them… So even if they don’t use them currently (which can happen), chances are that they will be very familiar with them in the future… And it’s reasonable to assume that there are many different ways that people can use social media platforms. Ask yourself whether this is something that you would want someone else (your potential or current client) or yourself (your friend/colleague) using.
3. Is this a new product launch or expansion of an existing business model?
If so, then there is no reason why it shouldn’t go through the same due diligence process as any other launch… Of course, if this is something new and innovative, then there are going to be positives and negatives associated with it… Again; make sure this is something that has been thoroughly researched before jumping into action…
4. What is the timeline? If this is something where there isn’t a defined timeline (and ultimately no timeline at all), then I would highly recommend conducting a thorough research study before proceeding with any kind of marketing campaign… Make sure by doing so , not only do you get some data on which direction things need to take but also find out more about how other companies have done similar things
In an increasingly crowded and noisy space, you need to figure out what your audience wants to hear. Does it matter how you tell the story? Does it matter whom you reach? Is there a better way than relying on friends and family? What’s the most efficient way to get your content out there? Remember: If you can’t measure it, you can’t improve upon it.
For any business, knowing who your customers are is critical. It’s about identifying what their needs are, which social media platform should be used for their needs, and then trying to replicate that behaviour in a more efficient manner.You want to make sure that your social media efforts align with your marketing strategy; that when people follow you on Twitter or Facebook, they are doing so because they think they need to know what you have to offer. This is an important distinction between how businesses use social media today and how businesses used social media in previous eras.
Social media has evolved significantly since the first wave of Internet-based companies were springing up in the late 1980s and early 1990s. And yet many members of the public still don’t grasp its underlying concepts — like paid promotions or crowd-sourced content — or understand how they work together with other forms of marketing (including sales). Some still seem to think of social media as purely a form of personal communication, rather than a form of advertising (which it is). That said, most businesses have realized that by leveraging social media as an advertising medium, they can build trust with their audience and drive greater customer loyalty through sharing related content on platforms such as Facebook and Twitter. Social media has become one of the most powerful tools for marketing today; more than just an avenue for spreading information about products or services across an audience; more importantly, businesses must now consider social media not just as one way to promote themselves but also as an integral part of their overall marketing strategy.
In a world where there is no shortage of social media platforms to choose from, it’s important to understand that not all platforms are created equal.
For example, Instagram is a great social media platform for brand awareness and exposure. But it is not suitable for businesses seeking to grow their sales. The main reason for this is the tendency of some brands to post sponsored content on Instagram. While it is necessary to stay vigilant about this issue, it can be effectively managed by limiting posts to those that are relevant and non-discriminatory in nature.