Google Algorithm and Ads Update 2022
  • Google Search Ranking Update On January 11th 2022. There may have been a Google search ranking algorithm update on January 11, 2022. This would be the first real unconfirmed update for the 2022 year. I am seeing both chatter spike up starting on January 10th and continue through today. Plus, many of the tracking tools are showing big movements in the Google search results. –Read More

  • Expanded text ads will be removed in June 2022, which means the rules of 2021 do not apply for 2022. The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June 2022), which means the rules of 2021 do not apply for 2022. Read More

  • Performance Max Campaigns – One campaign type to rule them all Update: On January 27, 2022 Google announced that Smart Shopping and Local campaigns will be automatically upgraded to Performance Max. What you need to know: Existing Smart Shopping and Local campaigns can still be used until the upgrade to Performance Max is concluded. The automatic upgrade process to Performance Max will take place from July through September 2022 Read More

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