Aso - usage

PURPOSE OF THE PROPOSAL

Through this proposal, we intend to let you know of our process as well as our Application Store Optimisation Services. After going through this proposal, you will be able to understand how our trained and certified ASO Experts will go about causing an increase in the successful installs and visibility of your application. The strategies that our experts follow will be in line with your business goals.

Our team comprises specialists, who can really help your business tap into the advantages that online advertising has to offer. We are extremely particular about getting into the nitty-gritty, data analysis, driving traffic, increasing ‘installs’ and getting them metamorphosed into clients. However, we understand that not all businesses are the same and therefore, we are fully attuned to the need of thinking differently to come up with clear reports and result-driven actions. Ultimately, the results and the success that we guarantee to you are what matter most to us.

INCLUDED IN THIS PROPOSAL

  1.  App Marketing Plan
  2. Keyword Research
  3. App Name and Title
  4. Short Description
  5. Total Number Of Downloads
  6. Ratings & Reviews
  7. ASO Tools

APPROACH

Our approach entails promoting as an industry authority, and a brand to business to maximise its online presence and drive the audience’s trust and willingness to try out your products/ services. Your app name is the key element of your business. It can make or break you, so it’s crucial to choose an app name that works for your business.

Application name suggestions:

  1. It should not look like it belongs to a spam application. Make it memorable and easy to read.
  2. Make it relevant and ensure it is unique.
  3. Get one that sounds authoritative
    ASO - optimization

App Marketing Plan

There are hundreds and thousands of apps in the app store. The bar for standing out is exceptionally high which is why it is essential to have a strong mobile app marketing strategy.
There are two phases when we plan to promote our mobile app.

  1. Pre- Launch
  2. Post- Launch

So here we will be going phase-wise to plan the marketing strategy for our app.

Pre-Launch

  1. Choose the right category: Surprisingly, managing the category of your app is a whole science in itself. Because so many downloads are driven by the app stores’ Top Charts, it’s important to choose the category that will give your app the best shot of ranking highly in the Top Charts for your category.
  2. Choose a good name: The right name can make or break an app. Our app name needs to be unique and memorable, but it should also include the most important keywords that potential users will be searching for. An app name matters a lot in the app store search. Before selecting your app’s name, be sure your choice doesn’t infringe on any trademarks.
  3. Find your competitors: With the number of apps in the app stores today, you’ll likely find a variety of competitors, whose products are similar to your own. This knowledge usually goes a long way in taking strategic decisions later on.
  4. Pitching the right way: Make sure you express the uniqueness of the app. We can insert the short pitch, the link to the app and its price. We can ask for feedback even if our app is still building. WhatsApp and Instagram are just other examples.
  5. Build an MVP (Minimum Viable Product): Apps are simple products. They are often meant to do one thing and one thing well. The app needs to be simple but polished, allowing do something efficiently while having a great design.

Post-Launch

App marketing can be broken down into two categories: paid marketing and organic marketing. Organic marketing refers to any method you can use to earn downloads without paying for each one. Paid marketing is any method you can use to pay for each individual download.

  1.  Get Featured on App Review Sites: A high percentage of downloads for new apps occur after those apps have been reviewed by app review sites or other earned media outlets (tech news, mainstream media, niche related press, etc.). It’s important to reach out to these media outlets in order to drive a burst of downloads at the launch time. 
  2. Encourage users to rate and review your app: Where an app ranks in search results (and, to a certain extent, Top Charts) depends on how many ratings it has and how high those ratings are. It’s critical for your app’s success to receive as many 5-star ratings as possible. There are plenty of ways to encourage your users to rate your app. The most obvious is to simply ask for ratings from within the app as users are engaging with it.
  3. App Store Optimisation (ASO): is a fundamental marketing strategy to maximise the exposure of your app on the Apple Store and Google Play Store. Through research and analysis, and adapting your creativity and experience, you will optimise your keywords in order to improve your positioning in the search results. Without ASO, the promotional app activity is incomplete.
  • Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for the word to spread about your app.
  • Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realise how you compare week to week.
  • App Icon: The app icon is the first visual element that people see when they view an app store listing. An icon should immediately convey what an app is about, in the simplest manner possible. Complex icon designs can be difficult to distinguish on smaller devices and should be avoided
  • Screenshots: Screenshots are also one of the first visual elements that people see when viewing an app listing. Each screenshot should convey a specific benefit of the app and supplemental text should be used, whenever possible, to clarify what each screenshot is about. All available screenshot slots should be used to maximise visibility. The first 2
    screenshots are the most important as they are the ones seen when scrolling through search results.
  • Video: Both Google Play and iOS App Store permit the use of a short video to highlight the key features of the app.
  • Localisation: Translating an app into different languages can greatly increase downloads and expose an app to a larger potential audience.

Keyword Research Keyword research is probably the most crucial task in ASO (App Store Optimisation). It is the basis for both creating visibility in search results and conversion rate optimisation. Besides, it is a requirement for running Apple Search Ads. So, finding the right keywords is critical to the success of your app. We find keyword ideas, validate them with the tool and implement them properly into your app’s product page on App Store and Google Play Store.

While doing your keyword research, consider the following questions:

  1. What are the main features of your app or game?
  2. What are the synonyms describing the features?
  3. What are similar apps called?
  4. What is your app’s category?
  5. Which terms do people commonly use in this category?

Searching for the right keywords is an ongoing process; so, don’t overthink your keyword set in the beginning.

App Name and Title

App name and the title are one of the most important factors in App Store Optimisation. It has a significant influence on the Google Play Store algorithm. Therefore, words contained in the title are taken into account for the referencing of your app and every word should be carefully chosen in order to maximise your chances of success.

Short Description Analysis

Application short description should be explained in one sentence as to what your app does. Don’t forget to include your strongest keywords as they will be taken into account by the Google Play Store algorithm. Keywords in the short description have a lot of weight in the search algorithm; therefore, it’s a great opportunity to expand your app’s discoverability and increase impressions. The short description can also help users get a better idea of what your app is about and thus increase conversions.

Total Number Of Downloads

The more downloads your app gets, the better visibility it will have. It all comes down to the algorithm rewarding popular apps. With a tremendous amount of competition taking place on both the Apple App Store and the Google Play Store (over two million apps and counting), convincing users to download a new app is extremely challenging. You need to emphasise on the importance of increasing your visibility. However, you also need to work to increase your app’s install rate.
“No matter how great and well-designed your app is, if you don’t put enough effort into promoting it, no one will ever download it”.

Ratings & Reviews

App Customer reviews and ratings is an important consideration for users, especially those unfamiliar with an app brand. Feedback from your users is an integral part of App Store Optimisation. Both stores take into account the comments and reviews users leave for your app. The better your rating, the more relevant your app is considered by the stores and the higher it ranks. In addition, 80% of mobile users read at least one review before downloading an app. As a result, it is also essential to reply to reviews. Potential users like to see developers who care about user feedback and take user feature requests into consideration.

App Store Optimisation Tools

By using ASO tools function, we monitor and capture specific keywords performance data, provide app developers with keyword analytics and suggest ways to optimise mobile app marketing copy elements such as title, keywords set and description and provide an API to implement these changes in the apps on App Store and Play Store.

The tools that we use for ASO are:

  1. Sensor Tower
  2. Apptrace
  3. Knowem
  4. Panabee
  5. Straply
  6. Werd Merge
  7. Wordoid
  8. Dot-o-meter
  9. Keywordtool.io

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