Is Social Media usage mobile-based?
Inference: Yes, as the no. of active social media users is pretty close to active social mobile users.
Which are the most popular social networks for users?
Inference:
1. Facebook is still the most popular network, closely followed by YouTube.
2. Tik Tok & other Chinese social networks have done exceedingly well in recent years.
3. Twitter still lags behind at 15th position.
Which are the most popular social networks for businesses?
most popular social networks for businesses
Top 5 Social Networks for Businesses
Business activities on Facebook
Measurable activities on Facebook Business Pages
Page-Level
Likes/Follows, Messages Received/Other actions, Questions asked
Post/Image/Video Level
Likes, Comments, Shares
The sentiment of comments – Positive/Negative
These measurable data points are known as KPI – Key Performance Indicators
Business activities on Facebook – Post
Samsung Mobiles launched the 2022 line of their flagship S Series on 10th February 2022.
If you were working in the Social Media team of Samsung India, which KPIs would you monitor and why?
Business activities on Instagram
Measurable activities on Instagram Business Pages
Page-Level
Followers, Direct Messages, Questions asked
Post/Reels/Video/Story Level
Likes, Comments, Shares,Saves
The sentiment of comments – Positive/Negative
Business activities on Instagram – Post
Croma Retail, A Tata Company, had a very interesting marketing strategy for Valentine’s Day, 2022.
Instead of focusing on couples and their activities, they focused on singles with the motto of Be Your Own Valentine, with creative messages on each day of Valentine Week across their social media channels.
If you had to measure the results of this calculated risk taken by Croma Retail on Instagram, what KPIs would you monitor?
Business activities on Twitter
Measurable activities on Twitter Business Pages
Page-Level
Followers, Messages, Mentions
Tweet Level
Likes, Retweet, Shares, Replies
Any reported tweets
The sentiment of comments – Positive/Negative
Business activities on Twitter – Post
You might be aware of the unsolicited post by Hyundai Pakistan on 5th February, expressing solidarity for Kashmiris fighting for a split from India. Obviously, this did create a social media storm, especially on Twitter. If you were working in the social media team of Hyundai India, which Twitter KPIs would you monitor and why?
Business activities on LinkedIn
Prominent measurable activities on LinkedIn Pages
Page-Level
Followers, Mentions
Posts Level
Likes, Comments, Shares, Saves
Any reported posts
The sentiment of comments -Positive/Negative
Job Applications
Business activities on LinkedIn – Post
On Valentine’s Day, 2022, Dikshita Basu, a young product designer, found a unique way to apply for an internship at Zomato.
Instead of sharing her strengths and accomplishments, she created a 14-page long application that reflected ideas to improve the Zomato experience. She also tagged Zomato Founder Deepinder Goyal, Zomato’s CEO of Food Delivery Rahul Ganjoo, and Zomato Design Lead Vijay Verma in her post. If you were to track the virality of this post, what KPIs would you monitor?
Business activities on YouTube Official Accounts
Prominent measurable activities on YT Channels
Channel Level
Subscribers & Mentions,Views & No. of Videos
Video Level – Likes, Comments ,Shares, Saves
The sentiment of comments -Positive/Negative
Business activities on YouTube – Post
Newegg Commerce, Inc. is a leading, US-based, online retailer of items including computer hardware and consumer electronics. Gamer’s Nexus is a very popular YouTube Channel for hardware reviews. On February 2, 2022, GN posted a video of a refund denied by NewEgg for a motherboard shipped in damaged condition. It created a huge controversy in the DIY PC build and Gaming community.
If you were working for the social media team of NewEgg, what would you monitor?
Social Networks – Observation
Discussions, trends & controversies spill over from one social network to another. You need integrated tracking and monitoring tools & strategies. Till here, we have seen the organic aspect of social media networks, i.e. without paid promotion. Next, we are going to see the effect and measurement of paid promotion (Ads) using social media.
Activity – Take a screenshot of any social media ad that has appealed the most to you lately.