You may target particular fields in digital online advertising. If you enjoy creating advertisements, think about learning about flash, video, and CGI techniques, to construct persuasive advertisements that customers respond to. If you prefer writing, enrol in certain classes made to help you learn to compose advertisements to increase client answers, and in turn revenue for your company. Regardless of what your field of interest, make certain any school or program you’re attending is accredited and may supply you with the correct accreditation for your field. Whilst the knowledge you gain is very important, some positions and companies need accreditation as evidence of your training, so you’ll have to be sure you’re able to provide it when required.

1. Introduction to Digital Marketing – 3 Days

  • Digital Marketing Vs Traditional Marketing
  • Increasing the Visibility
  • Visitors Engagement
  • Bring Targeted Traffic To your Website
  • Converting Traffic into Leads
  • Retention
  • Performance evaluation
  • Affiliate Marketing
  • Funnel marketing and Growth Hacking
  • Web Analytics
  • Content Marketing and Conversion Rate Optimization

2. SEO – 5 days

  • Google Search Engine Algorithms and Updates
  • Understanding the SERP
  • Google Search Console
  • Introduction to Keyword Research, Type of keywords, Competition Analysis
  • Preparing Keywords and Localized keywords.
  • On-page SEO
  • Off page SEO

3. SEM (Search Engine Marketing) – 5 days
Keyword Research.

  • Competitor analysis on keywords.
  • Creating Keyword Match types.
  • Ad Copy Writing.
  • Campaign Creation.
  • Campaign Optimization.
  • KPI of Search Engine Marketing

4. SMO (Social Media Optimization) – 2 days

  • Curate & Create relevant engaging content
  • Monitor and manage campaigns and day to day activities
  • Stay on top of global trends and industry best practices
  • Be familiar and regularly updated with the latest happenings in the internet world and social media platforms.
  • Cross posting content between various platforms

5. SMM (Social Media Marketing) – 3 days

  • Role of Social Media Marketing
  • Planning, Goals and Strategies
  • Campaign Creation
  • Campaign Optimization
  • KPI’s of Social Media Marketing
  • Various Channels of Social Media Marketing

6. Marketing Activities – 5 days

  • Email Marketing
  • Influencer Marketing
  • Viral Marketing
  • Mobile Marketing
  • Content Marketing
  • Affiliate Marketing
  • Funnel marketing and Growth Hacking
  • Web Analytics
  • Content Marketing and Conversion Rate Optimization

7. Project Submission – 2 days

  • Planning and Strategy
  • Implementation and Execution
No comments to show.
No comments to show.